In many ways the sport of NASCAR isn't just a sport, its a pop culture phenomenon and a cult like following. Fans from all over the world travel to the United States to watch these races. NASCAR has such a huge impact on pop culture ever since the sport started gaining national exposure in the mid to late 1990's. Ticket sales, merchandise, food, etc are all huge parts in what makes the sport of NASCAR so successful. Many of the sports biggest stars such as Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr and more are looked as superheros to many young fans who do extraordinary things that fans only wish they can do.
Top Merchandise sales by driver
1) Dale Earnhardt Jr. (No. 1 in 2013)
2) Jimmie Johnson (No. 2 in 2013)
3) Jeff Gordon (No. 4 in 2013)
4) Kevin Harvick (No. 9 in 2013)
5) Tony Stewart (No. 3 in 2013)
6) Kyle Busch (No. 6 in 2013)
7) Danica Patrick (No. 5 in 2013)
8) Kasey Kahne (No. 7 in 2013
9) Carl Edwards (No. 8 in 2013)
10) Austin Dillon (No. 22 in 2013)
One of the biggest and best merchandising sales in NASCAR
now days is hats and t shirts. I personally have been to 5 NASCAR races since
1999 and you cannot imagine how many people are in the grandstands wearing
their favorite drivers gear. On race days teams will set up their haulers
outside the track full of merchandise to sale to the fans. Fans will get to the
races 2-3 hours early just to shop for their favorite drivers merch. Over the
past couple years Dale Earnhardt Jr has been on top in merchandise sales even
though he hasn't won a NASCAR Sprint Cup Championship he has been NASCAR's most
popular driver every year since 2003.
NASCAR has become such a huge trend in pop culture that
movies have been made about the sport, drivers have appeared in TV shows, music
videos, and even Saturday Night live. Fans love to see hard racing, tough
competitors, and aggressive driving from all the drivers. When an altercation
on and off the track occurs between drivers it gets the attention of the main
stream media. One big thing about NASCAR that some people who may not follow or
be fans of NASCAR might like is the crashes. First off these drivers are real
athletes and human beings and these crashes are dangerous. Your going 180 mph
on 33 degrees of banking doing at least 5 gs and losing 5-10 lbs a race for 3
1/2-4 hours every weekend. When these so called fans see these crashes they
expect to see the drivers walk away uninjured. It is an insult to me to talk to
these so called fans who mock and make fun of the sport because they do not
know the physical toll these drivers take on their bodies. But as for pop
culture goes NASCAR is one of the fastest growing sports in the country and has
such a huge impact in today's American culture .